Research Inc. News

Research Inc. Welcomes Tammy Hensley, Director of Business Development

Research Inc. is excited to have Tammy Hensley join our team. Tammy brings a strong background in sales and client relations to Research Inc. Her role will be to connect Research Inc. to companies looking for a strategic research partner and to strengthen relations with current clients.

Debbie Liberty Speaks at the South Carolina Environmental Conference (SCEC)

The SCEC is one of the largest environmental conferences on the East Coast. With approximately 1,400 attendees, the 2008 conference was held in Myrtle Beach, South Carolina March 29 through April 2. Debbie McNamara demonstrated how market research can be used to improve customer satisfaction among utility customers.

Debbie Liberty Keynote Speaker for Craft Yarn Council of America (CYCA) at Craft & Hobby Association (CHA) Trade Show

The CHA Show is the world’s largest trade show for the craft & hobby industry. They held their annual trade show in February 2008 in Anaheim, CA and commissioned Research Inc. to conduct an in-depth market research study among active knitters and crocheters. Debbie McNamara presented Research Inc.’s market research findings for the Craft Yarn Council of America. Research shows that the future is bright for knitting and crocheting

Visit the CYCA website to read more about the study.

Research Inc. achieves "Top Rated" status by the Impulse Survey

Research Inc. was rated one of the world's best facilities by the Impulse Survey, an annual survey among 5,000 moderators and researchers worldwide.

Why choose Research Inc. for your next focus group?

  • The only "Top Rated" focus group facility in South Carolina -- 2008 Impulse Survey
  • Precise and reliable recruiting
  • Daily communication during your project
  • Friendly/professional/accommodating hostess staff
  • Spacious facility (comfortable viewing room/large focus group room)
  • Up-to-date technology
  • Experience in-house moderator
  • Conveniently located to airport, downtown area, and interstates
  • Satisfied clients who repeatedly book their focus group projects at our facility!

Debbie Liberty Speaks at Georgia Bankers Association Marketing Conference in Atlanta, Georgia (October 26, 2006)

The theme at this year’s conference was “A Holistic Approach to Marketing Financial Services.” Debbie McNamara showed bank marketing executives state-wide how market research can be used to build loyal customers, attract new customers, and motivate employees to ultimately increase profits at an organization.

Debbie Liberty Earns Prestigious Professional Researcher Certification (PRC)

The Certification, awarded by the Marketing Research Association, signifies that the above mentioned individual has met a stringent set of criteria and possesses the knowledge and practical experience in marketing research necessary to earn this esteemed credential.

The Professional Researcher Certification was developed as a powerful professional tool for researchers of all levels of work experience and education. It is the goal of MRA to encourage high standards within the profession in order to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development. Additionally, it is the hope of MRA that these certification standards will increase consumer understanding of research and foster premiere professional standards in the industry.

Hillary Swank, Julia Roberts and Research Inc. - all in USA TODAY

Selected to track consumer purchasing habits and motivation for the Craft Yarn Council of America, summary results by Research Inc. were recently featured in USA Today Snapshots®. To be sure, we are not research as usual. We not only design the project, implement the study and analyze the data, we go one step further. We deliver the results to you in actionable marketing strategies you can employ immediately. Research Inc. sponsors roundtable discussion with GSA BUSINESS at Research Inc.'s Greenville, SC focus group facility -- a panel of local marketing experts discuss best practices and how they measure Marketing ROI.

Debbie Liberty Speaks at IBT’s 15th Annual Banking Trends Conference

IBT held its 15th annual retail and branch banking conference September 29 – October 1st, 2004 at the W Hotel in New Orleans, LA. The conference covered the latest retail banking trends. Debbie presented Research Inc.’s findings from IBT’s first Market Pulse Survey.

Debbie Liberty joins TEC*

Debbie McNamara has joined The Executive Committee (TEC). TEC is an international organization for Presidents and CEOs. It helps business owners and top executives make better strategic decisions, accelerate their professional growth and it provides a forum for exchange on significant business issues.

*TEC changed its name to Vistage in 2005.

Milliken & Company Press Release

Research Shows That Bottle Closures Impact Consumer Preference

Consumers Prefer Clear Over Opaque

Consumer preference for soft drink and bottled water brands is significantly influenced by whether the beverage container closure is clear or opaque, according to a recently completed independent research project commissioned by Milliken & Company, a leading provider of additives for plastic containers.