Customer Satisfaction Research

Customer Satisfaction Research

Top-notch customer service is often the key to success for any company. Study after study continues to show it is more profitable to satisfy existing customers rather than spending money to find new customers.

Are you really giving your customers what they want? Our Customer Satisfaction Research identifies gaps between what customers want and what you deliver. Periodic measurements provide management with a tool to evaluate progress towards improving customer satisfaction.

Customer Satisfaction Case Study

HomeTrust Banking Partnership

The HomeTrust Banking Partnership, a partnership of five banks in cities from the mountains to the Piedmont in Western North Carolina, desires to deliver top-notch service to its customers.  To achieve this goal, the bank wanted to develop a program that would measure and track customers' satisfaction with the service they receive at each of HomeTrust's branch locations.

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