Brand Image & Awareness Research

Brand Image and Awareness Research

Measure the success of your marketing efforts using our Market Image & Awareness Research study. This research gives you benchmark levels for awareness, advertising recall and market perception.

It is an ideal way to track your image against your competitors’ or to determine if any changes need to be made to your product, your advertising message or your media use. Such studies can be conducted as ongoing surveys for continuous and consistent management information.

 

Brand Image & Awareness Case Study

South Carolina Federal Credit Union

South Carolina Federal Credit Union is among the 100 largest credit unions in the United States with more than $1 billion in assets and more than 148,000 members.  They attribute this phenomenal growth to their commitment of looking out for their members and staying ahead of their needs.  With that in mind, South Carolina Federal wanted to design a strong brand image that delivered this appropriate brand promise to consumers and businesses in its service area.

Read more...