Product Development Research

Product Development Research

Whether you are developing a new product or service, or making changes to existing ones, you want to make sure you are headed in the right direction. 

Our Product Development Research can determine whether prospective users find the new concepts acceptable and user friendly. When modifying existing products or services we can gauge how your target audience will react to those changes. Sampling, product trials and other promotional evaluations can be used in these examinations

 

Product Development Research Case Studies

Coats & Clark

Coats & Clark is one of the oldest and largest names in sewing and needlecraft products.  In addition to yarns, threads and needlecraft tools and accessories, the company publishes a number of books, pattern leaflets, interactive CDs and project kits for crafters.  In 2005, Coats & Clark decided to expand its publication offering to include a periodical to support and promote its products.  Even though several major magazines already served a similar market, Coats & Clark believed that there was an opportunity in the underserved segment of that market and they wanted to target the magazine to those consumers.

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South Carolina Federal Credit Union

South Carolina Federal Credit Union is among the 100 largest credit unions in the United States with more than $1 billion in assets and more than 148,000 members.  As part of an effort to develop products and services that simplify banking for members and attract new members to the credit union, South Carolina Federal developed an electronic-based checking account designed to appeal to young consumers.

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