Case Studies

Product Development Research Case Study

Coats & Clark

Coats & Clark is one of the oldest and largest names in sewing and needlecraft products.  In addition to yarns, threads and needlecraft tools and accessories, the company publishes a number of books, pattern leaflets, interactive CDs and project kits for crafters.  In 2005, Coats & Clark decided to expand its publication offering to include a periodical to support and promote its products.  Even though several major magazines already served a similar market, Coats & Clark believed that there was an opportunity in the underserved segment of that market and they wanted to target the magazine to those consumers.

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Product Development Research Case Study

South Carolina Federal Credit Union

South Carolina Federal Credit Union is among the 100 largest credit unions in the United States with more than $1 billion in assets and more than 148,000 members.  As part of an effort to develop products and services that simplify banking for members and attract new members to the credit union, South Carolina Federal developed an electronic-based checking account designed to appeal to young consumers.

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Brand Image & Awareness Case Study

South Carolina Federal Credit Union

South Carolina Federal Credit Union is among the 100 largest credit unions in the United States with more than $1 billion in assets and more than 148,000 members.  They attribute this phenomenal growth to their commitment of looking out for their members and staying ahead of their needs.  With that in mind, South Carolina Federal wanted to design a strong brand image that delivered this appropriate brand promise to consumers and businesses in its service area.

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Communications and Reaction Testing Case Study

Children's Healthcare of Atlanta

Children's Healthcare of Atlanta, one of the premier pediatric hospitals in the country, strives to enhance the lives of children through excellent patient care, research and education.  The healthcare organization is especially committed to providing families with the resources they need to prevent illness and accidental injury whenever possible.  In an effort to help prevent teen injuries, Children's Healthcare of Atlanta initiated a campaign advocating seatbelt usage among teenagers.

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Customer Satisfaction Case Study

HomeTrust Banking Partnership

The HomeTrust Banking Partnership, a partnership of five banks in cities from the mountains to the Piedmont in Western North Carolina, desires to deliver top-notch service to its customers.  To achieve this goal, the bank wanted to develop a program that would measure and track customers' satisfaction with the service they receive at each of HomeTrust's branch locations.

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